Our Story

We started Visual Mood in Toronto back in 2016 because we wanted to solve a simple problem: why should women have to choose between looking stylish and feeling comfortable? We believe you deserve both—especially when it comes to swimwear and activewear. As a women-led team, our designs are inspired by everything from the beautiful, sunny vibes of Southeast Asia to the bustling energy of our home here in Toronto.

Our head designer, Lori Zhao, grew up in China and later settled in Toronto after traveling the world. This journey inspired her to bring the best of both worlds together—blending beautiful Eastern details with chic, modern Western styles. That’s why our community loves Visual Mood. We’re known for our gorgeous hand-drawn prints, super comfortable, high-quality fabrics, and—our personal favourite—reversible designs that give you two looks in one! Our ultimate goal is simple: we want to help you feel confident, happy, and beautiful in your own skin.

We absolutely love hearing from you! Your feedback, sweet messages, and photos mean the world to us and keep us inspired every day. A huge thank you from the entire Visual Mood team for being part of our journey. If you have a Visual Mood story to share, drop us a line at content@visualmood.com—we’d love to hear!